One of my latest quest has been to try to find his and hers non-aluminum-based deoderants. My boyfriend and I both love the happy endorphin side-effects of having an active lifestyle, however we don't like the smell that comes with it. While browsing the aisles at Whole Foods, I found this brand of deodorant and instantly loved the smells of Island (fruity/girly) and Ocean (manly/manly). For the most part they seem to be performing as well as any of the mainstreams brands before. Matt reported it didn't stand out as any better or worse than what he was using before. (which I took as a good thing). Especially, after reading this article on the possibility of Antipersperants/Deoderants and Breast Cancer, I'm happy to report we'll be swithcing to this brand until we find something even better.